Do We Miss Trust?

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Media awareness is at its highest. At any point in the day you can find a deluge of news reports and clips across any platform. While we can condemn the restricted closed-network of the North Korean media, constrained to one official outlet, we must be willing to look critically at our own western media. Thanks to our portable devices, everywhere we go we have access to, or are unwillingly exposed to, media stories, images and videos. We are flooded by news content on every online platform. We may celebrate this open-access gateway to worldly up-to-date headlines, but what does this exposure really do for us?


Does knowing more, make us care more?


In fact we are becoming a generation of apathetic sceptics. Our ability to look at news stories and graphic content of civil war in Yemen or bombs in Syria and move on or scroll down to something else – whilst perhaps commenting that it is probably fake anyway – is staggering. Far from being moved by the suffering around the world, that we can see around the clock, we are becoming numb to it.


In this era of fake news seeing is certainly not believing. We are exposed to vast swathes of information but come away little more informed than before. Not only is over-exposure making us blind to the content, but our vision is tainted by our own distrust. We like to believe that it is not us being taken in by all the fake news, and we don’t doubt our own ability to sort the truths from the falsities, but in doing so we don’t take in the content more critically, or filter our sources more thoughtfully, instead we maintain a constant level of scepticism which dulls any content we see, regardless of its accuracy. Throwing a blanket of scepticism across all sources protects us from being drawn in by ‘fake news’ but it also distances us from the truth in reliable reports.


The history of trust in the media is spattered with peaks and troughs, nearly 63% Americans still distrust the media’s account of JFK’s assassination. The ritual of the news hour is dying and with it any reverence for the media. Gallup first surveyed Americans’ trust in the media in 1972, when Richard Nixon was president and the U.S. was bombing Vietnam, and it reached its peak in 1976 with 72% of Americans having ‘a great deal/fair amount’ of trust in the mass media. Ultimately the new climate of news fueled by click-bait headlines and ‘viral’ stories has devalued the truth. Stories are lauded for high engagement rather than in-depth research and accurate reporting. Sadly the distrust in the media is even more keenly apparent in the younger generation; in 2016 only 26% of Americans aged 19 to 49 had ‘a great deal/fair amount’ of trust in the mass media.


We need to re-build Millennials’ trust in the media. Having grown it to be a powerful tool, allowing up-to-date access to events across the world almost instantaneously, we do not want it to be taken for granted or put on the same level as the other blogs and videos on Facebook, made with little or no research. Schools are bringing in programmes to teach students to be more media literate and to exercise a level of critical thinking when reading articles or watching news clips, an important skill in this climate; but in the meantime we can give students access to up-to-date video news from trusted sources around the world, in a self-contained space where we can all let our sceptical guards down.

Why boclips, the next major ed:tech disruptor, could be the “Netflix for education”

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Looking for tv programs and movies online, the average viewer is faced with a choice. Whilst subscription sites offer hours of high-quality content for streaming or download, the often tempting alternative is to hunt through acres of sub-standard or illegal material to avoid the cost.

It was announced last week that the increasingly global reach of Netflix is helping to quell the tide of online piracy. Ease of access, well-organised libraries and quick, high-quality delivery provide a service compelling enough to draw consumers away from the glut of free and illegal digital material.

Something similar is stirring in the education industry.

Though arguably a few years behind the entertainment world in tech innovation, teachers and learners alike understand the significant educational value of rich, relevant and engaging video. The digital re-architecture of the classroom experienced over the past five years has transformed whiteboards into smartboards, textbooks into tablets. All that is left, it seems, is the content on the screen.

When searching for video, publishers face similar problems: an expanse of online content without a way to navigate it, broken links, pop-up ads and complicated pricing. Add to that the thorny issue of copyright and the landscape starts to look more treacherous than inviting. The world of education, like entertainment, needs an aggregator and curator who can simply present the best that video can offer.

At BETT 2015, London-based start-up Knowledgemotion launched boclips, the world’s largest video library for education. A platform for education providers to easily find and license video for digital resources. Now, at BETT 2016, boclips boasts almost 2 million videos from some of the world’s most renowned providers including BBC Worldwide, Getty Images, Associated Press, Bloomberg News and British Movietone. Users can search for videos by curriculum, subject and age group, and can organise, share and even edit selections using a range of creative services.

“There are parallels with Netflix,” says Knowledgemotion founder and CEO, David Bainbridge. “The key is access. The world’s best content in one place, with simple pricing and easy search.”

Kaltura, the leading video tech provider has a similar view of where the industry is headed. A recent Kaltura report, The State of Video in Education 2015suggests that video usage in the classroom is growing year on year (from 76% in 2014 to 84% in 2015). Students who consume information about the world so frequently through video at home are naturally eager for similar production values inside the classroom.

The concept of boclips is proving a compelling one – the platform is already being put to use across three continents and by over a dozen publishers.

The library continues to add up-to-the-minute material and new content sources to satisfy the growing demand for educational and instructional video in all its forms, from scholarly and language learning, to vocational and corporate training. Just as Netflix is proving in entertainment, boclips can extend the market for high quality video whilst ensuring that rights holders are appropriately rewarded.


For further information contact:

Imal Wagner at Imal PR

E  T +1 (301) 325 4085


For a demonstration of boclips:

David Bainbridge at Knowledgemotion

E  T +44 7801 180155


Knowledgemotion Joins Forces with Hodder Education to Inspire Young Linguists

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New project will provide over 100 French, German and Spanish videos for A-level language students

11 December 2015


Knowledgemotion, the London based company behind the world’s largest library for video in education – – is deploying its 1.8 million archive to help Hodder Education deliver rich and relevant language resources for their French, German and Spanish Dynamic Learning titles.


Knowledgemotion and Hodder Education have recognized the need for authentic, true-to-life resources to help students grasp the idiosyncrasies of cultures and languages around the world. Using content from the bo library, these videos draw attention to relevant, contemporary issues in France, Germany and Spain, narrated and described by native speakers – from politicians to protesters to members of the public. David Bainbridge, co-founder of Knowledgemotion, expressed his excitement at such a forward-thinking collaboration. “Hodder Education sees the same great potential for video in language learning as we do,” he says. “When you can hear French as the French speak it, in situations that really matter to French society today, it can shape a perspective on the country. And that’s very impactful for language students.”


Commenting on this collaboration, Sarah MacBean, Senior Commissioning Editor at Hodder Education, added “These topical videos and activities will really engage students with the new themes in the A-level specifications, as well as stretching and developing their language skills. We’re really excited to be offering these as part of our Dynamic Learning titles for A-level languages.”

Knowledgemotion announces collaboration with Hatch Group

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New U.S and EMEA teams will support business and product development initiatives as the business readies itself for Series A investment in early 2016


18 November 2015


Knowledgemotion, the London based company behind the world’s largest library for video in education – – today announces its collaboration with the Hatch Group in the U.S and ex Promethean executive David Fairbairn-Day across EMEA.

Both the Hatch Group and Fairbairn-Day provide deep insight into the global provisioning of instructional materials both amongst established education publishers, new digital service providers and at a governmental level. Over the last decade they have successfully designed and launched a number of highly disruptive digital products and businesses, building deep relationships with key industry players along the way.

Hatch Group and Fairbairn-Day passionately endorse recent surveys, empirical studies and industry reports that overwhelmingly agree that video in education, when used correctly, can significantly boost student engagement, enjoyment and learning outcomes.

David Bainbridge, co-founder of Knowledgemotion said “As we ready ourselves for Knowledgemotion and bo’s next chapter, we’re delighted to bring on board new members of the team who have such deep experience in the pedagogy and systems of today’s global learning environments.”

Commenting about this collaboration, Tim Moore, Partner at Hatch Group added, “We’re pleased to enter into an agreement with Knowledgemotion since we believe the bo video platform is a game changing product whose timing is spot on for the market.”

David Fairbairn-Day concluded, “I am delighted to be working with Knowledgemotion and its partners. This is an exciting opportunity for education around the globe to finally get to grips with high quality and pedagogically focused video materials. bo is the first time world class video content has been made available for the education market in an easy to use format.”

For further information contact:

David Bainbridge – Knowledgemotion

Tel: +447801 180155



About Hatch Group

Hatch Group is a full-service venture support & development firm based in New York City focusing on helping startups in edtech, digital media and big data fund and grow their business. Its partners include ex Pearson executives Gary June and Tim Moore.


About David Fairbairn-Day

David is an experienced education and international business development executive who has spent the last 10 years working for Promethean as their Head of Education Strategy – working directly with governments and businesses on their education policies and strategies. David is also Director, British Education Suppliers Association (BESA), Chairman of the Software and Technologies Interest Group and a speaker at numerous conferences including World Islamic Economic Forum, African Union, Global Education Leaders Programme, BESA, UNESCO, NAACE, Planet Earth Institute, International and the Private Schools Education Forum (IPSEF).



Zaption and Knowledgemotion join forces to integrate 1.7 million videos from

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28 OCTOBER 2015


Knowledgemotion, the London based company behind boclips, the world’s largest library for video in education, and Zaption, the San Francisco based leading video learning company announce a content and technology partnership to provide a massive library of professional and inspiring video content for Zaption users worldwide.

Both companies were created with a mission to transform the experience of video in education from passive viewing to active learning.  As the use of online video for learning continues to accelerate, there is an immediate need to access professional, rights-ready videos relevant for learning outcomes across higher education, K-12, tertiary and corporate training curricula.

David Bainbridge, co-founder and CEO of Knowledgemotion observes “Zaption’s innovative technology is exactly what we predicted might be possible when we first created boclips. Chris and the team at Zaption have done an incredible job to create easy-to-use technology that allows learning to be adaptive and dynamic and no longer passive.”

Speaking on behalf of Zaption, Chris Walsh, CEO, added, “We can’t be more excited to have found a transatlantic edtech content partner to serve a growing US and International education market using Zaption.  Knowledgemotion’s platform offers scale, enormous choice and they are rapidly becoming the global experts at aggregating rights-ready content aligned to the curriculum.”

This new partnership and product integration will be unveiled at the EDUCAUSE 2015 conference in Indianapolis, USA where Zaption will be attending and exhibiting.  The EDUCAUSE Annual Conference is the premier higher education IT event.

For further information, contact

Knowledgemotion: David Bainbridge, + 447801 180155

Zaption: Renee Bruner, + 1415-997-9979

Knowledgemotion partners with Bloomsbury Publishing

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Bloomsbury’s Fairchild Books selects to educate, engage and inspire the fashion designers of the future


Knowledgemotion, the London based company behind the world’s largest library for video in education – – today announces the start of a partnership to provide professional and inspiring video content for Bloomsbury’s Fairchild Books.

Knowledgemotion and Bloomsbury have both endorsed recent surveys, empirical studies and industry reports which overwhelmingly agree that video in education, when used correctly, can significantly boost student engagement, enjoyment and learning outcomes. David Bainbridge, co-founder of Knowledgemotion said “we are very excited about this first project to leverage our technology, video content and creative services for one of the world’s most trusted and renowned publishers.  Video has the ability to speak to such a wide audience, so that those we inspire today may become the leading designers of tomorrow”.

Commenting about this collaboration, Priscilla McGeehon, Publisher at Fairchild Books, added “We’re pleased to enter into an agreement with Knowledgemotion, and look forward to a productive partnership. Our goal of providing dynamic, media-rich online learning opportunities through ebooks and STUDIO study tools on Bloomsbury Fashion Central aligns perfectly with Knowledgemotion’s resources.”

For further information contact

David Bainbridge, Knowledgemotion, +447801 180155
Heather Brown, Fairchild Books, Bloomsbury Publishing (212) 419-5312