XinHua, China’s official news agency, partners with Knowledgemotion to exclusively distribute its video content via boclips into the global education industry. Learning7 selects boclips to deliver 3D and VR learning solutions.
24 January 2017
LONDON, Beijing, Shanghai
Knowledgemotion, the London based company behind boclips, the world’s largest video library for education, today confirms its expansion into the Chinese and ASEAN education markets.
XinHua, China’s largest news agency, has agreed to exclusively distribute its video materials on the boclips video platform for the global education marketplace. This partnership will make available rights-ready Mandarin and English language news reports and help complement the existing ‘Century of Video News’ already found on boclips. XinHua, founded in 1931, has rapidly expanded its digital offering and today is one of the most popular internet sites in the world.
Li Xiaoming, General Manager at XinHua commented: “We recognise the power of relevant video content to contextualise what is being taught in schools, universities and corporate training environments. We were excited by the vision of the Knowledgemotion team, the technology underpinning the boclips platform and the need for broadcasters to support an education marketplace that aggregates and curates content from the world’s most respected video producers.”
Knowledgemotion is also pleased to announce, on the eve of the BETT 2017 education conference, the start of an ongoing commitment with Learning7, the Beijing headquartered micro-learning platform that currently serves 5,000 schools and 5,250,000 students across 8 provinces in China. Learning7 will license and use curriculum aligned videos from boclips for its 3D, HD and VR solutions in China.
Digital materials and resources, including compelling video assets, are one of the fastest growing segments in education today. Commenting on the synergy of the relationship David Bainbridge, Founder and CEO of Knowledgemotion, says: “It’s incredibly satisfying to find a dynamic and innovative team that shares our vision for what video can do to assist learning achievement. Learning7 are driving as fast as we are and I’m certain it won’t be long before they positively impact millions of Chinese learners with our content and their technology.”
Acknowledging the scope and industry precedent of both of these announcements, Bainbridge concluded: “These incredible new relationships in China fully illustrate the potential of the boclips platform to provide the depth and breadth of content that will scale to learners around the world.”
For further information contact:
David Bainbridge, Knowledgemotion
Notes to Editors
About Knowledgemotion and the boclips video platform:
Knowledgemotion’s boclips, is the world’s largest video library for education. Named after the bo tree that provided Buddha with the shade he needed as he tried to make sense of the world, boclips enables education publishers and providers to find, license and use video clips that they then embed into their digital textbooks and services. Knowledgemotion has agreements with leading international content owners including Getty Images, Bloomberg, BBC Worldwide Learning, Associated Press Television News, Sports News TV and British Movietone. These agreements give boclips access to a high quality, rights-ready library of 2 million video clips, spanning all key stages, subjects and topics in the curriculum. Customers include Pearson Education, the Open University, Macmillan and Bloomsbury.
Beijing headquartered Learning7 is a professional virtual reality teaching resource platform. Virtual reality technology is applied in the basic education and teaching activities to develop the learners’ right brain thinking and innovation ability. Learning7’s vision is committed to leading a new era of digital interactive education in China.
The Xinhua News Agency, Headquartered in Beijing, is the official press agency and the biggest and most influential media organization in China. Xinhua operates more than 170 foreign bureaus worldwide, and maintains 31 bureaus in China – one for each province.